Integrity is such an important part of running your own business. You need to know who you are, what you stand for, and how you want to present yourself to the world. Understanding this will help you make decisions, not just faster but also more aligned with who you are. A lot of this comes down to spirituality, I will tell you that much.
Not everyone is going to be singing Kumbaya about the fire anytime soon... I'm not going to either. But knowing that I can top into my energy and my "higher self" is something that I will definitely take with me for the rest of my life. It is so important for me that I know what my ultimate outcome is so that I can actually serve people to my highest ability.