Wait - what even is engagement?
Engagement is when people interact with your posts through commenting, liking, sharing them to other people, or to their own pages. Engagement is super important because the more people engage with a post the more the post is going to be shared to other people.
For example if I share a video of a wonderful cat, and my friend Bob shares it onto his newsfeed, then all of his friends are going to see it as well. That expands my reach. If Helen comments on this post, then some of her friends are going to see that she has commented on my post, and that is going to reach them as well.
So when you are engaging, it is important to know who your audience is going to be. Again I'm going to hammer down with you that you need to have a niche. If you don't have a niche, you're talking to no one, and no one will listen. The question is if a tree falls in the forest… No actually it doesn’t apply here.
So what are some ways we can get better engagement?
Post in Groups
Posting in groups that are specific to whatever you’re talking about is a great way to get engagement. People will like, comment, and it’s up to you to keep the conversation going- either in private or in the group! What can you offer that is going to be of value that people are going to love?
Creating lists is one of these curious ways that you can actually get more engagement. Facebook loves it when you create lists, it helps them with their data too. So when you have a list, Facebook will do its very best to push your posts to those people. Facebook wants to see you get engaged. So go for it!
Plan Your Content
There are few things worse in an online entrepreneur’s life than when it comes to posting day. And there is nothing creative left in the brain. So you don’t post anything. And then another two days go by, and you still haven’t posted.
So plan, dammit! Plan! Make sure you have an easy way to plan and create your posts. Check out my video below on how to use Asana- I talk about social media planning in here too.
Now… I want to talk to you about something super out there. I was taught this when I first started really getting getting into Facebook attraction marketing, and it’s something that stuck with me ever since.
The 24 hour wait.
When Facebook says engagement has gone up on a particular post, it will push it out to more people and show more people what you have said because there's more engagement on there. I don't know if you've experienced this before, when some dude decides to go back to your pictures from three years ago and likes it. Suddenly people all over that Facebook are liking and commenting on this post because it has popped up in their newsfeed. This is thanks to the Facebook algorithm.
We want to make the most of this algorithm hack, which is that we wait 24 hours before responding so that by the time the post starts dying down a little bit we give it a little bit more life. This way we are re-igniting the spark on the post making it last a couple of days longer than it otherwise would.
Check out my video about it here.
This all sounds like a lot of work…
… Yeah. Of course it's a lot of work. This is the heart of attraction marketing. The reason it takes it feels like a lot of work is because it can be time consuming. But there are lots of ways that you can actually make the most of your time and be the most efficient possible.
I am a huge proponent of Asana, where you can actually look at your posts scheduled them and prepare them ahead of time.
Here’s a video of me explaining how Asana works, and how you might be able to use it as well. It’s very handy, and it actually works a lot like Trello. If you want to use Trello instead, that is absolutely your choice. I personally just prefer Asana.
But again, when it comes to work like this, the best thing you can do is schedule time, put time aside to do this once a day or even twice a day if you have the time. I have mine scheduled at 1 PM every day so I can do this around lunchtime. America is just waking up, Australia has a few stragglers still online, and Europe is wide awake obviously. It makes sense for me.
And again this is where laser focus is really going to help. Have your daily task set up already ahead of time. Know where you are going to post, when you’re going to post, and what you’re going to post.
Turn Off Notifications!
If you've ever done any of my courses, you will know that this is one thing that I tell all of my students. You need to turn off notifications on your phone. Tell your friends and family that you're not going to be more accessible via WhatsApp or iMessage, no longer through Facebook. If it’s important, that they should call instead. This is a sure-fire way to keep your sanity while you are working with your attraction marketing magic on Facebook.
The reason why it is so important to be strict with your cell phone usage as well. By not checking your messages it’s going to be a lot easier for you to stay sane.
Does this work for other platforms?
I get this question a lot. I talk obviously mostly about Facebook because that is what I'm most comfortable doing my attraction marketing. But that doesn't mean that this can't work on other platforms as well. Of course there are some tweaks to be made but in general these things are going to work just as well on Instagram and LinkedIn.
On Instagram, I would say that you should focus a lot more on your story than you should on your feed at this time. You should also start investing more time into IGTV, because that is also going to blow up massively over the coming year. DM sliding is totally normal in Instagram so you might as well go for it.
LinkedIn is an interesting kettle of fish. It really depends on whether you’re going to B2B or B2C. Obviously when your B2C it is very easy to copy the strategies that we’ve been talking about here today. B2B is going to be a bit different because the process, while very similar, is also a bit different. There are often more stakeholders involved and processes that have to be followed per industry.
Don’t forget the power of networking
I believe that as we grow more and more online, we tend to forget the importance of how we can actually grow our networks in person. Going to networking events, women's breakfast, all of these things are very important for us to be able to cut stay connected to entrepreneurs and also our potential clients in a face-to-face setting.
This is sometimes a bit difficult of course, especially when we're all working remotely for months at a time. But it is definitely possible to grow your network through your location as well. Knowing who are there, who can help you and also who you can help is a great way to create strong bonds with other entrepreneurs in the area.
While I’ve never been involved in a BNI myself, I do think you need to research it very well before you jump into one. There are lots of rules and regulations around BNI networks and also, it can be a bit daunting for people that are just starting out.
As a woman I have found that female entrepreneur networks have been extremely helpful. I have got a lot of support, love, and advice when it comes to helping other women. I have been able to give, and also receive some wonderful gifts as a result of joining female entrepreneur networks.
At the end of the day, the best thing for you to realize, is that you need to start engaging with humans. Yes you need to start talking to people. Even if it's just a 20 minute conversation to get to know them better, or a discovery call that lasts a little bit longer, the best way to get more sales in your business is by actually connecting with other people, period. So if you’re not talking to people either via messenger, or even in a call 1 to 1, you definitely need to rethink the way that you are using social media to get more business in through the door.
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